Fritz Meise is the founder of Vedra. He is 25 and living in Berlin.
Young, aspirational and forever surrounded by those that feel safe and comfortable talking about sex, he has a strong basis for setting up his very own sexual product.
Fritz has a background in studying business and this entrepreneurial mind fuzes in harmony with his vision to make a change in sex brands. Vedra really fits in with the zeitgeist of re-establishing the use of sex products as empowering and without stigma. Wasitgoodforyou meets with Fritz as I (the founder of Wasitgoodforyou) now work with Fritz as the marketing specialist. I have been proud to work for this man with such vision.
Maybe you question why just another man is leading the chat about sexual wellbeing and experience, (even though Lubricant is for everyone) but Fritz is a special case.
Whilst most young children were playing in parks and twiddling their thumbs as to whether they should buy the fluffy toy or the puzzle, Fritz was riding his scooter around his family business; a sex toy factory, called 'Funfactory' which is one of Germany's leading sex toy manufacturer. Sex was always part of the conversation within his family, in a safe and necessary way.
When I was wondering if I would get pregnant via kissing a boy at 14, Fritz was already aware that sex was a powerful and beautiful process. I wanted to ask him about the journey to finding Vedra and what that feeling is.
I personally tried it out just last week and I never thought I'd be comfortable enough to message my boss and let him know that his product satisfied me and my partner very much! So, with no further ado, welcome Fritz!
FRITZ. Photo taken by Kayra Cekic (@aslanphoto)
What is the inspiration for Vedra ?
''The name comes from a mystical place in Ibiza. A place where people wander to watch sunsets, practice yoga, or meditate. A spiritual destination to connect with your inner self and with the moment. Tales fable about the punic goddess Tannit being born there. The goddess of fertility. Surrounding this place are strong female energies, energies that we find rooted deeply within us. Just like our product is about 'finding' sensuality and rediscovering your core inner self, this place is about finding yourself via exploration. The place is a rock called "Es Vedrà". "Es Vedrà" also means freedom. Freedom to be yourself and to experience the true you.''
Es Vedra Rock.
Give me 5 adjectives to explain what Vedra is like ?
Tell us why CBD and not normal CBD-less Lube?
''CBD in a lube has many beneficial effects. Next to soothing effects for sensitive skin and boost of anti-inflammatory effects and antioxidants, it can increase blood circulation to the blood vessels of the mucous membranes which can lead to a increased intense feeling. Moreover you truly add an extra to your sex. Normal lubricants have the reputation of erasing a disadvantage of being not wet enough which often leads to negative feeling around using a lube.CBD lowers the hurdle of using a lube in general. It creates an effect you cannot arouse with normal lube and therefore makes it more exciting to discover.''
What is it like working in the sex industry ?
''It doesn't get boring. I think it's often forgotten who's really behind the companies that sell sexual wellbeing products. It's about making the industry more approachable for consumers and developing a brand that they can identify with. In the industry, you already get quite a few obstacles in your way. It's hard to go the traditional marketing routes like Instagram or Google Ads. For them, it looks like we're uniting SEX & DRUGS. In reality, we are paving the way for a more open approach to sexuality and using natural means that can create real benefits for our bodies.''
THE WHOLE TEAM OF VEDRA.
THE WHOLE TEAM OF VEDRA.
Do you think the sex market is at its peak now?
''The sexual wellbeing industry has ever been driven by destigmatization and breaking taboos. And it still has a long way to go for social acceptance. But same as with food or sleep, people will always have sex and will always have some kind of sexuality. I think the Covid pandemic helped many to slow down and reflect. More and more people started to discover new things and broaden their horizon about their sexuality. The topic slowly but surly moves into discussion.''